B2B: The Web's Best Tools for Reaching Software Buyers
Many B2B copywriters never even heard of this resource--and 90% of those that DO use it are forgetting a key piece . . .Link to Article
Six Easy Ways to Improve Everything You Write
“Everything you write will be exponentially better if you apply these editing tools," said . . Link to Article
How the Internet Created a Huge Demand for an Ancient Writing Skill
In the good old days--before, say, 2004--building a brand or selling a product on the Web was a pretty straightforward presentation of facts, features and benefits. But not any more . . . Link to Article
Is PowerPoint the Devil?
The room is darkened and the audience hushed, all eyes to the front as the screen comes to life. Eagerly we thumb through our handouts, breathlessl yfollowing along as the slides go by one after the other. Not . . . Link to Article
Pay Attention to This One Item, And Readers Will Really Pay Attention to Your Next Email!
In a recent survey from Opt-in News, 35% cited ONE item as the most important factor when deciding whether to open an email . . . Link to Article